13 Industries That Would Benefit From AR Shopping Experiences

Poppy Slater

Augmented reality has become further integrated into our everyday lives over the last few years. Whether it’s through the ability to stage houses using a brand’s furniture or virtually try out a new hair color, AR is expanding through many industries to help customers visualize a product before they make a purchase.

From landscapers to jewelry distributors, business owners across multiple industries have the ability to use AR to their advantage. Below, 13 Forbes Agency Council members listed fields they believe are ripe for AR-powered shopping experiences and how businesses can best leverage this technology.

1. Beauty Products

We’ve seen many cases where consumers tested different lip glosses, foundations and jewelry pieces using AR tools. Consumers still want to try things before they buy, and augmented reality can enable this in an engaging and touch-free way. – Brook Shepard, Mason Interactive

2. B2B And E-Commerce

There’s a rise in AR and VR usage in the B2B space and e-commerce. The manufacturing industry has a great opportunity to use AR to help customers look closer at complex or high-end products that require a more detailed interaction or to be able to see the products in their own space. Consumers are taking their expectations of brand interactions to work with them, pushing the B2B space to innovate. – Megan Devine, d.trio marketing group

3. Travel And Tourism

The travel and tourism industry has a major opportunity to reinvent the way consumers can become attached to and find news of traveling. Similar to the Metaverse, consumers gravitate towards travel and tourism as a form of escapism. Brands, companies and destinations should be taking advantage of the escapism mindset and creating AR programming and stimulating touchpoints to draw in customers. – Josh Perlstein, Response Media

4. Landscaping And Home Improvement

High-ticket sales generally experience price friction because of the great unknown. Landscaping and home improvement professionals can leverage augmented reality to show their clients what their investment could look like and make real-time adjustments to help facilitate the sale. – Justin Buckley, ATTN Agency

5. Direct-To-Customer Retail

Brands in retail that sell direct-to-consumer products, especially online, would do well by starting to leverage augmented reality tools to enhance the shopping experience for their customers. Customers will be able to more tangibly engage with products with augmented reality and get a realistic feel for the products they are looking for which will significantly help drive purchase decisions. – Jonathan Durante, Expandify Marketing Inc

6. Real Estate Staging And Home Remodeling

Real estate staging and home remodeling would do well with augmented reality. Before purchasing or designing a room, you can visualize the end result. With a kitchen or bathroom remodeling, customers can use augmented reality to envision their perfect 3D design in their current space. Some manufacturers are already experimenting with this technology! – Denis Sinelnikov, Media Components – Digital Marketing Agency

7. Apparel

AR has been used to allow shoppers to measure their outfits on a virtual try-on app. This has helped to reduce the time needed to try on clothing. Additionally, retailers could use AR to put product photos in real space, giving shoppers the chance to see exactly what they are buying. This will give them an idea of how the product will look in their home. – Candice Georgiadis, Digital Agency, Inc


Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?


8. Open Houses

Real estate in particular is something you really need to experience before buying. I could see Zillow, AirbnB, VBRO and top real estate agencies adding augmented reality to their roadmaps to enable virtual open houses, tours of a rental, etc. For property sales, customers could select from 2-3 different interior decor styles when exploring the property to visualize it with different furniture. – Tucker Matheson, Markacy

9. Experienced-Based Companies

The home improvement industry is perfect for augmented reality. Prospective customers can use augmented reality to see your product in their home or space, which is key for higher-priced purchases. It will set you apart from the competition. This could also be a great tactic for experience-based offerings, such as a theme park, to give prospects a sneak peek into what they can expect. – Donna Robinson, Collective Measures

10. Jewelry Retailers

One of the biggest strengths of augmented reality in shopping is allowing the audience to visualize products and this is where certain industries really need to take note, with items such as jewelry being a prime example. AR technology can help potential customers see what certain items would look like on them, helping better persuade them to purchase. – Lisa Montenegro, Digital Marketing Experts – DMX Marketing

11. Eyewear Distributors

We have already started seeing the e-commerce industry begin to use these tools to give consumers a preview of what eyewear or clothing looks like on them or how furniture looks in their homes. It can be predicted that this will continue to enhance and impact the digital buying/selling market. – Logan Rae, Argon Agency

12. Interior Design

Interior design and fashion, specifically, can benefit from this. However, all brands can benefit from using these tools to showcase what it feels like to experience their products or services. It’s also a great way to solicit feedback that could also be repackaged as a promotional piece of content. – Vix Reitano, Agency 6B

13. Home Furnishings And Automotive

Two industries that have a huge opportunity with AR are home furnishings and automotive. Both are tangible goods that are often difficult to visualize in the “real world.” Seeing how that new table will look through your phone can reduce a lot of friction and make the purchase feel more real. The same goes for being able to see that new car in your driveway, walk around it and look inside. – Bernard May, National Positions

https://www.forbes.com/sites/forbesagencycouncil/2022/03/28/13-industries-that-would-benefit-from-ar-shopping-experiences/

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