You think of Earth Day every day when you’re an eco-conscious shopper. However, sustainably shopping for beauty products isn’t always an easy task, as the beauty arena is saturated with marketing jargon, misleading promises and lots of greenwashing.
With established and newer brands introducing carbon-neutral production manufacturing methods, vegan-friendly formulas, refillable containers and innovative alternative packaging, planet-conscious consumption isn’t so headache-inducing. While there hasn’t been a one-size-fits-all solution to our collective consumption, the conversation has started. From product development, product packaging, all the way down to the consumer, many of us are thinking of ways to downsize our beauty routines and save our planet.
Read on for five products from brands that are making the most promising headway for an eco-friendly bathing experience.
Biotech skincare leader Biossance has formulated a 100% plant-based squalane — a hydrating ingredient traditionally derived from shark liver — for its face cream, without compromising on efficacy. The brand also uses recyclable boxes and paper, and offsets its shipping by planting trees and funding reforestation projects.
Known for their innovative no-bottle body wash that fully dissolves in the shower, leaving no trace, Plus, has simplified your shower routine with their just-add-water formula that lathers up in the shower. Using a smaller amount water in manufacturing than the usual bottled body wash, and 80% less Co2 emissions in shipping, every part of Plus’s ethos is rooted in the highest sustainable standard.
The Humanrace brand was designed with transparency and sustainability in mind. The Humidifying Body Cream is packaged with a refillable twist-top from post-consumer recycled plastics, reducing your carbon footprint dramatically.
Recently becoming 100% sustainable across each product category, Fur offers you the most eco-friendly way to indulge in a luxurious shower experience with the All Body Wash Refill.
Bathing Culture’s Mind and Body Wash has become a cult-favorite because of its clean ingredients and ethical production. The product is also packaged with 100% post-consumer recycled plastic.