Marxent rebrands as 3D Cloud by Marxent

Poppy Slater

PETERSBURG, Fla. – Tech company Marxent has rebranded as 3D Cloud by Marxent, along with adding a series of new 3D applications and application bundles.

“Enterprise buyers in furniture and home improvement understand that 3D is a platform decision, not a one-time investment in an application,” said Beck Besecker, CEO and co-founder of 3D Cloud by Marxent. “3D Cloud is already delivering a clear return on investment for major retailers by enabling high-value sales of large, configurable products online and on mobile devices.”

With applications supporting the furniture, office, kitchen, bath, closet, storage and outdoor decking industries, the platform accelerates speed to market for innovative 3D applications, according to Besecker. “The platform also ensures that our clients are ready for emerging retail models, including retail in the Metaverse.”

The move comes after a banner year of growth for the company with increasing retailer demand for scalable, secure enterprise 3D commerce solutions. 3D Cloud subscribers include Macy’s, Lowe’s Home Improvement, La-Z-Boy, Joybird, Jerome’s Furniture, American Furniture Warehouse, John Lewis and Partners, Kingfisher Group Plc., American Woodmark, PlaceMakers and AZEK Building Products.

3D Cloud has also added three new products to its suite of e-commerce applications: the 3D Sectional Configurator, the Room Visualizer, and the 3D Closet and Storage Planner.

The company also announced three new product bundles to make it easier for furniture retailers to get started with 3D or to transition projects. With pre-built project plans, retailers can launch apps in quick succession and repurpose their 3D assets immediately.

These include:

  • Quick Start: WebAR + Room Visualizer. Requires fewer than 300 SKUs to start, launch the initial app in 6-8 weeks.
  • Sofa Expert: WebAR + Sectional Configurator. Launch the initial app in 10-12 weeks.
  • Design Studio: Room Visualizer + 3D Room Planner. Launch the initial app in 10-12 weeks.

“3D Cloud product bundles are designed to create more value faster and to address key pain points for retailers,” Besecker said. “Sofas and sectionals are the most challenging items to purchase online and the top two furniture categories viewed in augmented reality. Our goal is to make it easier for retailers to sell these highly configurable products online with fewer ordering errors.”

Marxent rebrands as 3D Cloud by Marxent

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