Storehouse no. 9, a home decor store and design services business opened in 2019 in a renovated house on Fourth Avenue North. (Martin Cassidy/Community Impact Newspaper)
When Jill Johnson opened Storehouse no. 9 three years ago, she said it was a step toward fulfilling a lifelong passion to explore interior design and home decor.
“I would take out armloads of books about design,” Johnson remembered of her youth in Pennsylvania. “I’ve always been interested in having a store even as a young girl, and combining that with design and loving beauty seemed like a good combination.”
Storehouse no. 9, a home interior store on Fourth Avenue in Franklin, sells furniture, art and fixtures alongside pillows, candles, towels and smaller variety of accessories. However, the largest part of the business now is providing design services, Johnson said.
Johnson described her approach to interior design and decorating as “classic meets modern,” a definition that favors simple lines and minimal ornamentation such as carved wood in furniture or other design elements.
“The one thing the store and my design have in common is a cleaner look and not a lot of detail or intricate decoration and using simple lines,” sh•e said•.
A mother of four, Johnson said she became serious about a store as her children grew up. She said she also thought there were customers who would share her taste.
“It has caught on very well here,” Johnson said. “People all say something they’ve been wanting is this fresher, cleaner look.”
Johnson’s husband, Sam, handles some of the business’ finances, and their daughter Mary is the store’s manager, she said.
“For all families, it wouldn’t work, but we get along,” Johnson said.
While some store items such as bed and living room sets are more expensive, Johnson said it is important to stock affordable decor and items, often for less than $20 apiece.
“I don’t want everything to be so high end,” she said. “I wanted it to include things from a few dollars and up through thousands of dollars.”
The COVID-19 pandemic pushed the store to rely on selling online to survive, Johnson said.
But as homeowners spent more time at home, demand for Johnson’s design expertise surged as people decided to invest in beautifying their surroundings, she said.
“I think a lot of people being at home decided to take on eyesores that had been bothering them for awhile,” she said.
Later this month, the business will open an extension at 252 5th Ave. N., to sell pool, patio and outdoor leisure furniture, Johnson said.
The store’s name was dually inspired by Deuteronomy 28:12, a Bible verse that references God rewarding those who work, and the number nine, which refers to the size of her family growing up.
“It is a verse that had meaning to me because it talks about God opening up the storehouse of the heavens,” Johnson said. “It just had a meaning to me as I was taking a big leap of opening the store.”
Storehouse No. 9
320 4th Ave. N., Franklin
Hours: Mon.-Fri. 10 a.m.-5 p.m., Sat. 10 a.m.-1 p.m., closed Sundays